Disruptive technology strategy

EY-Parthenon teams help clients use emerging and disruptive technology to solve their most pressing and complex business challenges. We bring together scientific, technical, analytical and business management experience to help develop and implement technically-informed, data-driven, industry-specific strategies.

How disruptive tech can make DNA sales safer and less expensive


We help organizations make technically informed, data-driven decisions to invest in and develop emerging tech that accelerates value creation.

What EY-Parthenon can do for you

The EY-Parthenon Quantitative Strategies and Solutions (QSS) group designs and delivers transformative strategies to help our clients harness the full potential of emerging and disruptive technology.

We employ advanced analytics and quantitative frameworks backed by deep technical acumen to support technology adoption and implementation. EY-Parthenon teams have proven results in driving commercial and operational value creation across several sectors, including but not limited to advanced manufacturing, mobility, health care, energy, consumer, biotech and life sciences.

Our curated team of engineers, scientists, and industry professionals provides organizations with the end-to-end ability to drive transformational growth by capitalizing on disruptive technology.

Case study


Using data to pick the correct lane for emerging automotive tech R&D


▉ The challenge

Choosing which emerging technologies are likely to win with auto industry consumers is an uncertain exercise, making it difficult to plan a product strategy.


▉ The solution

Using advanced quantitative models for forecasting and market adoption, we helped the clients develop data-driven, go-to-market strategies for the most desired technologies.


▉ The outcome

These forecasts identified the top five technology markets for the targeted deployment of over $150m in annual capital investments that would generate the greatest ROI.

How we help solve your biggest challenges

Our latest thinking

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