As part of our Entrepreneur Insights series, Brian Palmer, CEO of Tharsus Group, was invited to share how his approach to innovation has brought success for Tharsus and its clients. One of EY’s 2018 Entrepreneur Of The Year™ UK finalists in the Northern region, today Brian and the team at Tharsus help companies solve tough business problems using strategic automation.
Can you tell me about yourself, your business and your leadership role?
My background is in mechanical engineering. Before joining Tharsus in the late 1990s, I worked as an Engineer at Nissan and a Programme Manager at Ford.
Today, I am the CEO of Tharsus Group, the parent company of Tharsus Limited, a maker of Strategic Machines, which helps companies apply technologies to solve their strategic automation challenges, and Universal Wolf, a disruptor in the complex sheet metal fabrication industry.
Tharsus develops software, advanced machines and robots that tackle steep automation challenges, and drive real strategic impact for customers, helping them to gain a competitive advantage in the automation age.
We are one of the UK’s largest manufacturers of commercial robots and have delivered robust and progressive automation solutions for many businesses around the world, including DHL, Ocado, BMW and Small Robot Co.
What sparked the idea for Tharsus?
Tharsus can trace its roots back to 1964, when it was founded by three work mates in Tyneside who used some money that they had won in the football pools to create a small sheet metal business.
I bought the company in 1997 and expanded the firm’s focus into designing and building bespoke advanced robotics solutions for progressive businesses looking to innovate.
The team and I are constantly looking to evolve Tharsus. We’re recognised as one of the UK’s leading robotics players, but we’re rapidly enhancing our capabilities in the digital space.
I believe there needs to be a fundamental shift in how businesses address industry problems — a creative, more optimistic approach to automation can create significant opportunity. The most progressive firms understand that they need to develop their own disruptive innovation models, embedding the strategic thinking that delivers competitive and commercial advantage.
What markets are witnessing the greatest innovation initiatives?
The nature of our work gives us a birds-eye view across a host of industries that are going through a period of significant disruption.
Many of the projects we’re currently working on focus on the fundamental issues that affect us all — how we feed ourselves, how we move things and how we build.
From an agricultural perspective, this means helping clients to build solutions that re-think how we produce food in a way that is as environmentally friendly as possible, whether through new advances in vertical farming, precision agriculture or lab-based alternatives.
All of our customers in the logistics space are looking to reduce the environmental impact of moving goods from one location to another — whether that’s from a last-mile perspective or sharpening how they manage inventories to avoid waste.