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How can you pivot from an inefficient content management system to a powerful Creative Factory?

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Personalized and compelling content is the key to engaging customers and driving enterprise growth. However, many organizations are not equipped to meet the relentless creative process efficiently. From ideation to insights, brands need to optimize their end-to-end creative lifecycle.

The EY-Adobe Alliance revolutionizes your content supply chain, enabling faster, scalable creative production while improving efficiency and maximizing ROI. By combining our transformative strategies with Adobe’s Content Supply Chain, powered by generative AI (GenAI), we help streamline your content lifecycle to increase customer engagement while managing rising costs.

Improve ROI in your content lifecycle with the Creative Factory powered by the Adobe Content Supply Chain.

Deliver compliant, branded content faster, with confidence

The Creative Factory simplifies and streamlines the complexities of a fragmented creative ecosystem, helping enable collaboration across in-house teams, agencies, and global delivery models. By automating manual workflows, centralizing content repositories and leveraging GenAI, it addresses common challenges like capacity planning, complex approval processes and the rising demand for personalized, channel-specific assets.

It also can help you reduce agency costs, promote compliance with brand and legal guidelines, and provide consistent performance tracking to identify opportunities. With real-time insights and enhanced coordination, the Creative Factory empowers marketing teams to efficiently deliver high-quality content at scale, driving greater effectiveness and efficiency in campaigns.

From intake to insights, the Creative Factory improves the ROI on your creative operations.

Learn how we can transform your content management system.

Schedule a consultation
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The Creative Factory transforms the pace and scale of creative production from ideation to execution

Accelerate speed to value with our innovative capabilities

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Our suite of accelerators empowers brands and organizations to meet the fast-paced demands of today’s creative landscape with speed and efficiency. Through cutting-edge tools like EY wavespace™, EY Design Studio and Adobe Innovation Accelerators, we provide tailored solutions that enable rapid prototyping, reduce implementation challenges and streamline workflows.

 

Our accelerators provide a robust, pre-configured blueprint that serves as a strong foundation for tailored customization, reducing time-to-market while ensuring seamless execution. Tools like Media.AI simplify the creation of multiple marketing assets from a single source, while EY Smart Reviewer™ transforms the review process for promotional materials, driving efficiency and faster approvals.

With metadata generation, data asset management (DAM) optimization and enhanced asset discovery capabilities, we help maximize the value of your content library, eliminate duplication and deliver personalized campaigns powered by data-driven insights. Our solutions are designed to cut costs, improve collaboration and fast-track the delivery of impactful marketing campaigns, keeping your brand ahead in an ever-changing market.

Streamline your creative processes with industry-driven insights and tailored solutions that improve content production, enhance collaboration and accelerate time to market

The EY-Adobe Alliance transforms how businesses create, manage and optimize content so they stay ahead in a competitive market. By combining EY teams’ deep industry knowledge with Adobe’s market-leading content supply chain technology, our ecosystem approach delivers customized solutions tailored to your specific business goals.

We help you accelerate value through:

  • Human-centric, digital-first strategy: We help clients develop operational and technology roadmaps that turn strategy into action so content operations align with customer needs and business objectives.
  • Proven transformation knowledge: Backed by a track record of guiding clients through complex transformations, we deliver measurable results at scale.
  • Tailored solutions: EY team integrates Adobe’s powerful platform enabled with GenAI with your unique business needs, enabling seamless workflows, enhanced asset discovery and maximum content library value.
  • Future-ready content ecosystems: Our solutions adapt to evolving market demands, helping organizations maintain agility, reduce costs and unlock the full potential of their content.

Unleash the power of your content with the EY-Adobe Alliance

The EY-Adobe Alliance practice brings together more than 10,000 marketing, business and technology professionals worldwide, including four offshore managed service hubs, to help organizations accelerate value realization and streamline transformation. Our proven strategy frameworks, interactive workshops, and AI-powered tools empower brands to define standards, optimize content generation, and implement scalable solutions—help deliver an impactful creative transformation.

Be super, human.

Connect with EY teams at Adobe Summit 2025 to learn how we can help you shape the future of customer experience.

Learn more about the Creative Factory by EY at Adobe Summit
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