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Next-generation CMOs will empower their teams, refine strategies and forge deeper connections with customers.
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How to unlock value from, measure and demonstrate loyalty program ROI
Loyalty programs can drive business growth and strengthen customer relationships, but determining their true value can be a challenge. Read more.
How to leverage GenAI for enhanced customer engagement
Enhance customer loyalty by harnessing AI. Explore proactive solutions for businesses to innovate engagement strategies and foster meaningful connections. Read more.
6 key insights from the Forbes CMO Summit
EY leaders share insights into how technology is transforming the marketing landscape and explore what CMOs should focus on. Read more.
How one health care testing company gets results with AI
By leveraging AI and automation, patient diagnostics have picked up pace in a health care testing company. Learn more in this case study.
Six takeaways from Cannes Lions 2024
Read six takeaways from Cannes Lions 2024. Learn what marketing trends are impacting brand and creativity across industries.
Join top business leaders as they discuss tackling timely business challenges through strategic collaboration.
How can GenAI turn personal into personalized?
Smarter marketing and sales tools are helping the manufacturing industry reach valued customers.
How CMOs can leverage the full potential of creative
Brands face the challenge of producing content that's more personalized yet cost-effective. Learn more.
Boost brand loyalty and grow with new GenAI marketing capabilities
GenAI is creating competitive advantages with personalized, compelling engagement and innovative strategies.
First movers reveal insights on deploying GenAI in marketing. New research from the EY-Adobe Alliance uncovers the resolutions CMOs face in adopting AI.
How AI can unleash a new era of creativity
EY leaders team with a recording artist at SXSW to explore the intersection of AI and creativity, and how AI is changing the creative industry. Learn more.
Forbes CMO Summit: How marketing leaders are preparing for impacts of GenAI
Watch this video series highlighting how marketing leaders are approaching generative AI.
5 ways CMOs can create an agile operating model for sustainable growth
Explore 5 ways CMOs can create an intelligent, nimble operating model for sustainable growth.
Accelerating customer loyalty: leveraging trust, technology and data
Learn how companies can gain customer loyalty and trust through data insights.
7 ways to unleash value and drive growth from your MarTech and teams
Drive growth and value from your existing MarTech with these 7 considerations. Learn more.
How content publishers can monetize and maintain control in the AI age
Publishers examine B2B licensing and middleware services as GenAI transforms how content is created, delivered and consumed. Read more.
How telecom retail can navigate its evolution to meet customer needs
Telecommunications retailers can do a few things to address the business imperative of meeting changing customer needs as the industry evolves. Read more.
Zero-party: The next frontier in consumer data
Zero-party data helps businesses get the information they need to enhance the customer experience while respecting consumers’ privacy rights. Read more.
How businesses can stay ahead of emerging tech
Learn about emerging tech and generative AI use cases, plus strategies to make customer experiences more personalized. Watch now.
Financial services
How insurers can outpace aging tech for improved digital experiences
It’s time for insurers to reevaluate legacy technology...
29 Oct 2024 | Neeraj Gupta
TMT
How will you stand out in today’s crowded digital home market?
To succeed in the fast-evolving digital home,...
30 Oct 2024 | Cédric Foray
Energy
Trends and implications of the evolving energy consumer
In this webcast, broadcasting during CS Week, a panel including...
30 April 2024
TMT
3 steps to predict new TMT customer patterns beyond the numbers
Use new data-rich customer insights to adapt...
24 Apr 2024 | Traci Gusher
Energy
Three ways to move energy consumers from interest to action
EY research reveals an opportunity to bridge the gap...
08 Feb 2024 | Greg Guthridge
Financial services
How hospitality AI is steering hotels toward a smart future
Guest services and hospitality marketing artificial intelligence...
05 Dec 2024 | Umar Riaz
Duncan Avis
Principal, Americas Consulting Customer & Growth Leader
John Dubois
EY Consumer Data & Analytics Leader
José M. Reyes
EY Americas Chief Creative Officer
