Technology is creating a new, smart consumer. Anticipate how their world will change, so you can shape a future where your business thrives.

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The consumer is transforming with incredible speed. Where that change will lead is far from certain. But by looking ahead, challenging assumptions, and anticipating the full range of possibilities, leaders can shape what happens.

With FutureConsumer.Now, we’re helping leaders make their organizations future-fit by thinking differently about where the consumer is heading. What could happen, from the possible to the plausible? What are the implications for businesses today?

We’re exploring those questions by looking at every aspect of the future consumer’s world – from how they might shop, play and stay healthy to how they will consume, work, move, and use technology.

Our latest thinking

If you could meet tomorrow’s consumers today, what would you ask?

Using generative AI personas to bring to life tomorrow’s consumers today, we’re helping businesses shape preferable futures and stay relevant. Find out more.

When consumers want less but demand more, how will your business grow?

What’s driving the evolution of consumption? Find out more so you can identify growth opportunities and adapt your business.

    EY Future Consumer Index

    Discover EY's latest insights around changing consumer sentiments and behaviour across global markets.

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