2. Bigger synergy opportunities, with greater confidence
Advanced data mining, data analysis and visualization tools used in a clean room inject more quantitative rigor to synergy identification. These tools test top-down deal thesis numbers that are based on P&L information and industry comparisons. And they challenge entrenched thinking and uncover trends hidden in the data.
A clean team has access to a rich set of supplier, customer, product and other data that can be analyzed to isolate the commercial and operational pockets of the business with the largest synergy impact and estimate the revenue and cost synergies in the go-forward business.