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How will industrial companies light the path ahead to transformative growth

With commercial, growth and innovation (CGI), industrial manufacturing companies shift from product-centric to customer-obsessed strategies — unlocking commercial excellence, AI-powered innovation and immersive experiences that drive sustainable, transformative growth.

What is CGI?

The CGI framework helps manufacturers achieve transformative growth by focusing on commercial excellence, profitability and innovation at scale, emphasizing customer-centric strategies and leveraging artificial intelligence (AI).

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Explore the drivers of CGI

Innovation through smart, connected products

Data and connectivity play an integral role in the manufacturing value chain. EY Global and Americas Industrial Products Leader, Jerry Gootee, explains how companies can capitalize on new innovations that are intuitive, responsive and agile.

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Innovating supply chain product strategy

Supply chain is not a linear concept, but a circular, interconnected ecosystem. Regenia Sanders, Global Coordinating Partner – Industrials and EY Atlanta Office Managing Partner, explains why, more than just driving internal efficiencies, improving supply chain operations can be pivotal in meeting ever-changing customer demands.

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Building the venture of tomorrow

Corporate venture building helps leaders reinvigorate their businesses by detecting and acting on demand signals that drive profitability and growth. Chief Venture Builder, Praveen Arivazhagan, addresses the change in industrial value chains.

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Innovating new business models

Companies win when they demonstrate a willingness to adapt their business models to changing market conditions. Such flexibility can often pave the way for new revenue streams and decision-making that lead to ROI. EY Global Strategy and Transformation Business Model Innovation Leader, David W. Takeuchi, explains opportunities for companies to do something “net new.”

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Reignite your aftermarket strategy

Customer touch points beyond the initial point of sale are opportune times for companies to revitalize their revenue streams. EY Americas Aerospace, Defense & Mobility Leader, Raman Ram, describes where to focus to create a step change in differential growth.

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Growth starts with the customer

The customer experience is a primary source of insight and is a focal point for attracting, retaining and growing a base that fuels revenue growth. Americas Customer Technology Leader, Jantzen Bridges, reveals the essential driver of company growth.

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Capitalize on M&A to drive growth

Mergers and acquisitions (M&A) can be a strategic lever for growth when leaders identify opportunities that accelerate innovation, enhance market relevance and strengthen portfolios. EY-Parthenon Americas Industrials & Energy Industry Leader, Amar Mehta, shares his insights on M&A as a critical growth driver for innovation.

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The Commercial growth and innovation team

Steve Wanner

EY Americas Industrials & Energy Leader
Inclusive leader with an innovative mindset. Senior assurance and consulting partner. Husband. Father. Advocate for children in foster care.
Philadelphia, USA

Jerry Gootee

EY Global and Americas Industrial Products Leader
Consulting leader with nearly 30 years of experience. Passionate about developing people, building relationships and serving clients. Guitarist and vocalist. Golfer and Cleveland sports enthusiast.
Akron, USA

Sachin Lulla

EY Americas Consulting Industrial Products Sector Leader
Internet of Things strategist. Digital influencer. Sector-focused thinker. Keynote speaker. Proud husband and father.
Tampa, USA

Our latest thinking

How can smart connected products change the way manufacturers operate?

Smart connected products offer industrial manufacturers new ways to generate revenue and cost efficiencies. Read more.

David Takeuchi + 3

How can manufacturers place innovation at the heart of transformation?

Value-driven growth requires manufacturers to put innovation and digital strategies at the heart of transformation. Learn more.

David Takeuchi + 2

Why industrial companies need to lead business model innovation

If manufacturers don’t have a seat at the table, they will have to watch as others take control of their value chains. Learn more.

Claudio Knizek + 2

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