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How EY can help
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EY consumer banking and wealth technology solutions are designed to drive operational excellence and profitable growth. Learn more.
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An EY analysis at a large bank captured the operational burden of today’s letter environments, where an extensive template inventory, evolving ownership models and legacy technology can create friction when making even minor changes. At the core, banks face a metrics-based trade‑off: simplifying templates can reduce operational and mailing costs at the expense of customer satisfaction; increasing personalization can lift engagement and retention but typically increases complexity and cost. Cost containment efforts tend to strip out relevance, while customer-level specificity accelerates template sprawl and operational overhead.
Limited digital capabilities exacerbate the challenge, leaving many banks dependent on paper communications and locked into millions of dollars in mailing costs. AI offers a way to break this dynamic, allowing banks to scale specificity and modernize the customer experience while controlling cost.
When applied thoughtfully, generative and agentic AI present a powerful opportunity to bridge the gap between customer expectations and current correspondence capabilities. These technologies allow banks to redesign customer communications from the ground up — simplifying content, improving consistency, accelerating updates and strengthening compliance controls. More importantly, they transform customer communications from an expensive, reactive task into a proactive process that builds trust and creates significant cost savings.