The metaverse: new ways of interacting between businesses and consumers

EY teams are harnessing the metaverse to help create long-term business value and positive human impact.

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With a market estimated to reach $800 billion in two years, the metaverse has the power to transform all industries. Organizations that address the innovation potential now will be well positioned to harness the opportunities that it will unleash.

EY has been rated a Horizon 3 – Market Leader in Metaverse services providers. HFS defines the term “metaverse” as any virtual space or augmented reality in which users interact with digitally generated or enhanced environments and other users, often via digital versions of themselves. Please download the report to read more.

What does it take to build a virtual world?

Designing a meaningful metaverse experience is no small feat. Since June 2021, the EY Cognitive Human Enterprise team has been building a virtual world. The team’s aim is to apply the full diversity of human imagination to make a virtual world as welcoming, authentic and intuitive as possible.

Taking an innovative approach, the team launched an artist-in-residence program and made it a key part of its metaverse design practice. Meet our artists-in-residence by exploring the videos below.

Meet the artists creating innovative metaverse experiences

Josie Williams

How can we combine AI and the metaverse to better society? Josie Williams, EY Artist-in-Residence, speaks with Domhnaill Hernon, EY Global Lead Cognitive Human Enterprise.

Kate Machtiger

How do we create better human experiences in the metaverse? Meet EY Artist-in-Residence Kate Machtiger.

Eva Davidova 

How can we transmit elements of ourselves in new ways in the metaverse? EY Artist-in-Residence Eva Davidova shares a glimpse of what it takes to create an authentic metaverse experience.

EY metaverse solutions across industries

As the metaverse powers new opportunities, business leaders are developing robust strategies across payments, experiences, supply chain and more.

EY insights on the metaverse

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The team

Domhnaill Hernon

EY Global Intelligent Realities Lab Lead
3D world builder. Fusing creativity and technology to enable business value creation.
Dublin, Ireland

Joe Dettmann, PhD

EY Global People Experience Solution Leader
Builder of transformative leaders, company cultures and modern work environments. Dad to three future leaders and husband to one amazing woman. Brother, son, friend, runner and creator.
Grand Rapids, MI, United States

Matt Barrington

EY Americas Chief Technology Officer; EY Global AI Activation Leader
Technology practitioner and strategist. Maker. Husband. Proud father. Weekend farmer.
Charlotte, NC, United States

Shubhra Kathuria

EY Americas Metaverse and Web3 Leader; Senior Director, EY wavespace, Ernst & Young LLP
Metaverse and Web3 thought leader, shaper and maker. Helping Web2 companies utilize the full potential of Web3. Champion and early adopter of the Metaverse – works with her team in the Metaverse!
Los Angeles, CA, United States

Arwin Holmes

EY Global Blockchain Chief Technology Officer, EY Americas Consulting Metaverse Leader
A technologist, teacher, team builder and servant leader who helps companies harness new technology and talent to effectively transform and influence our future.
 
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