Retail Industry

Retail disruption is unpredictable and pervasive. From shifting customer expectations to fractured systems and rising cost pressures, the retail value chain is in constant flux. Only those built to adapt will lead.

Leading from a foundation of financial insight, trust and integrity, we help retailers make confident investment decisions, build operational agility and deliver experiences that bring customers back — again and again.

Our latest thinking

Will the future of retail be led by humans or AI?

Discover the future of retail and the essential balance between AI innovation and a human-centric approach.

Why planning is essential in a tariff-driven retail economy

Discover why planning is vital in a tariff-driven retail economy and how retailers can navigate trade challenges with strategy, compliance and foresight.

Pricing to drive modest 2025 US holiday retail sales

US holiday retail sales will top $1t in 2025 — but growth will mostly come from higher prices, not volumes, amid widening consumer polarization.

Macro Bites: Retail strategies for economic resilience

In this episode of Macro Bites, Greg Daco and Will Auchincloss discuss economic pressures impacting the retail sector and strategies retailers can take.

Should retailers close stores or make them work harder?

Consumers still prefer to shop in physical retail stores. Instead of closing them, retailers should reconsider the purpose of the store. Read more.

Navigating tariffs: insights for retail risk management

Retailers face significant challenges from new tariffs, requiring proactive risk management and strategic planning to navigate operation impacts and compliance risks.

Why retail success is more about lifecycle than location

Optimizing store lifecycle management can deliver efficiencies and maximum value.

How retailers can navigate the evolving impacts of tariffs

Navigating complexities of today’s tariff environment across retail requires a proactive approach and well-informed insights. Let us help you.

Are retail CEOs pessimistic? Cautiously optimistic? Or just realistic?

Retail CEOs are more pessimistic about the outlook for the industry than CEOs in other industries. Does this mean it’s all bad news for retail? Learn more.

From stockroom to boardroom: combating the $100 billion retail shrink crisis

To regain control of the rapidly increasing impact of shrink, retailers must diagnose and then remedy each of its sources, extending far beyond shoplifting

    We empower retailers to invest meaningfully and innovate with agility, remaining essential in their customers’ lives.

    Our latest thinking

    The keys to faster time to market for apparel and fashion brands

    Learn the keys to accelerating time-to-market for fashion brands and meeting consumer demands swiftly.

    Consumer OnDemand – transact to transform: strategic M&A for retail growth

    In this video, panelists discuss the evolving retail transactions market. Watch to learn deal and tech strategies that can unlock retail growth.

    Do GLP-1 drugs mean flat growth for snacks?

    Growing usage of GLP - 1 drugs for weight loss may significantly slow growth in traditional food categories, especially snack foods. Read more.

    Private label imperative: Managing a portfolio of own brands

    Explore the evolution of private label brands and how retailers can manage their portfolios to connect with consumers and drive growth.

    How consumer affordability, loyalty and trust were redefined in the age of AI

    Consumers have redefined affordability, loyalty and trust in the age of AI. Find out how retailers and brands can navigate these shifts.

      Through advanced technology and AI, EY teams help clients leverage data holistically and automate efficiently, so retail complexity turns into outcome clarity.

      Our latest thinking

      Why agentic AI is a revolution stuck in an evolution

      Discover how organizations are navigating the opportunities and barriers of the agentic AI era in the third wave of the EY US AI Pulse Survey.

      How inventory precision helps retail companies increase profits

      Consumer in practice: Three ways inventory precision can boost retail profit

      How to avoid cyber pitfalls of high-risk regions during global growth

      Global expansion into high-risk territories can put SAP systems at risk. Learn more.

      How retailers can better utilize data to transform customer intelligence

      Transform retail through a reimagined customer intelligence platform, using the full potential of data to enhance customer experiences and drive growth.

      Five integrated components to fortify omnichannel retail

      Retailers can claim an advantage in customer insights, functional integration, distribution, real estate and inventory management. Learn more.

      How tech trends can lead the next generation of the consumer industry

      CP&R businesses proactively implementing and scaling evolving technology will be best set up to succeed in the near and long term.

      Why data value exchange is important to retailers and brands

      Working together, retailers and brands can create a holistic data ecosystem to create new, meaningful consumer connections.

      Do you need a new digital path to reach the new digital customer?

      Customers are changing faster than enterprises can track them. Organizations need to become more data-centric to catch up. Learn more.

        EY teams create personalized, dynamic experiences across channels so retailers can fine-tune customer interactions that drive growth and turn welcome signs into welcome back signs.

        Our latest thinking

        2025 EY Loyalty Market Study: Evolving consumer expectations and marketer priorities

        Building successful loyalty programs is challenging. Leveraging insights to connect deeply with target consumers is one key to success. Read the survey.

        How to unlock value from, measure and demonstrate loyalty program ROI

        Loyalty programs can drive business growth and strengthen customer relationships, but determining their true value can be a challenge. Read more.

        Accelerating customer loyalty: leveraging trust, technology and data

        Learn how companies can gain customer loyalty and trust through data insights.

        7 ways to unleash value and drive growth from your MarTech and teams

        Drive growth and value from your existing MarTech with these 7 considerations. Learn more.

        How retailers can use data insights to scale personalization

        Turn your data into actionable retail strategies. Put the power of operational and customer experience insights to work. Learn more.

        Future Consumer Index: Fading allure of AI, experiences & store brands

        Consumer preference for AI, experiences and store brands is declining. Have they lost interest, or are retailers and brands not living up to expectations?

        Zero-party: The next frontier in consumer data

        Zero-party data helps businesses get the information they need to enhance the customer experience while respecting consumers’ privacy rights. Read more.

        When consumer data drives, retailers and brands win

        Connected data is key for retailers and CPG to create consumer experience and lasting value. Focus on three areas to get started.

        Why consumer data is the foundation to the consumer experience

        Data is an opportunity for retailers and brands to deepen their relationships with their consumers. Learn more.


          Hear from our retail leaders

          Retail growth through customer data

           

          EY America’s Retail Leader Mark Chambers explains how a data-driven approach can enhance business results. Watch now.

          How smart tech is reshaping physical stores

          EY Americas Retail AI Strategy Leader John Dubois discusses how AI is changing store operations and experience in retail. Watch now.

          Retail inventory intelligence through AI

           

          EY America’s Consulting Retail Leader Isaac Krakovsky discusses how AI enables inventory precision. Watch now.

           


          Retail Industry case studies

          How Canadian Tire leveraged the potential of customer data with AI

          Decentralized data re-centers focus on customers for one of Canada’s most iconic and trusted retailers.

          Bearded man in sports and outdoor equipment store looking to buy hiking equipment. He is holding green backpack, exercise mat, drinking bottle and hiking poles.

          Fashioning a sustainable future for an online clothing retailer

          EY has helped fashion retailer ASOS to identify opportunities to unlock value, making it more resilient and better prepared for the future.. Learn more.

          Reframing the future of an iconic skiwear brand

          EY-Parthenon helped BOGNER refinance, reshape and return to profitability in spite of the COVID-19 pandemic. Learn more.

          How Wawa is catering to customers with new convenient offerings

          Wawa implements new technologies, keeping customers at the center of its offerings. Learn more in this case study.

          Why a superstore reinforced its cyber walls to protect its customers

          Heightened security risks led a retail giant to mature its cyber capabilities, optimize its technology spend and reinforce customer trust.

            Contact us
            Connect with our retail strategy and consulting teams to help fortify a new roadmap for sustainable, profitable growth in retail.

            EY and WRC release a new report: Adapting to a New Growth Path for Retail

            This report is part of WRC’s Knowledge Partner report series and aligned with one of the 2025 Congress pillars – Business Models.

            View of St Paul's Cathedral from Millenum Bridge at dusk

            Retail convergence trends

            The recent boom in retail media networks is just one example of the convergence taking place across the retail and technology industries. Isaac Krakovsky and Nuno Leal talk about the role of direct-to-consumer, and how retailers and tech players can crack the convergence code leveraging data.


            Consumer in practice: Actioning CPG and retail transformation

            Our Consumer in practice playbook series offers practical insights and actionable steps to help CPG and retail leaders address a host of top-of-mind issues, navigate disruption and position themselves for both success today and growth tomorrow.

            Young happy african american man in casual wear and sunglasses running with empty shopping cart outdoors against blue wall with copy space. Shopping, consumerism concept

            Future Consumer Insights

            COVID-19 has transformed the lives of consumers. What do they value? What will it take to serve them? How will your business adapt?

            How shaping consumer experience can optimize growth

            An experience-led consumer journey goes beyond selling, e-commerce and omnichannel. It adapts to a world where every journey is different.