Consumer Products & Retail
As consumer demands evolve, consumer products and retail companies must find the right balance between success today and growth tomorrow.
Disruptive technologies, new business models and agile market entrants are revolutionizing the way people shop, what they buy and how they live. In this complex environment, consumer products and retail (CPR) companies must shift their focus from protecting what they have to creating what they need to become.
CPR companies must rethink how and where to serve the smart consumer. They must build the capabilities to put data at the heart of the organization and create the agility to respond to market change. Their supply chain must evolve into a transparent demand-response network.
We help CPR companies explore, identify and implement the right balance of bold strategic choices that will sustain their business today and transform it for relevance tomorrow.
The future of the consumer
Watch EY Americas Consumer Leader, Kathy Gramling, talk with CNBC about which consumer behaviors and preferences are temporary reactions to COVID-19, which are long-lasting changes post the pandemic, and how retailers and brands must shift now to thrive in the future with this forever transformed consumer.
Our latest thinking
Learn how you can apply EY’s consumer insights to inform your strategy.