Attractiveness surveys

EY Attractiveness surveys are widely recognized as a key source of insight into foreign direct investment (FDI).

22nd EY Europe Attractiveness Report

Take a deep dive into our findings on next-generation investment in Europe.

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EY Europe Attractiveness Survey

To thrive in a period of geopolitical, environmental and technological transformation, Europe needs to adapt to investors’ new requirements. Find out more.

21 Jun 2023 Julie Teigland + 2

    About the EY Attractiveness program

    By examining the attractiveness of a particular region or country as an investment destination, the EY Attractiveness surveys are designed to help businesses make investment decisions and governments remove barriers to growth.

    A two-step methodology analyzes both the reality and perception of FDI in the country or region. Findings are based on the views of representative panels of international and local opinion leaders and decision-makers.

    The program has a 21-year legacy and has produced in-depth studies for Europe, a large number of European countries, Africa, the Mediterranean region, India, Japan, South America, Turkey and Kazakhstan.

    Additional geographic perspectives

    One of the key drivers of growth is a country or region’s ability to attract investment. EY’s unique collection of country and region reports provide companies and governments with reliable insight to shape economically sound strategy and policy decisions to drive growth and investment.

    Find out how countries and regions are benchmarking their investment attractiveness in the following reports:

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      We help the EU accelerate long-term value creation in Europe and beyond.

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      Our team

      Julie Teigland

      EY EMEIA Area Managing Partner; EY Global Leader, Women. Fast forward

      Passionate about the transformational power of digitalization and innovation and its potential to deliver sustainable, inclusive growth for clients. Prominent voice of the Women20 global agenda.

      London, GBR

      Hanne Jesca Bax

      EY EMEIA Markets & Accounts Leader

      Experienced leader blending different cultures, generations, mindsets and genders.

      Amsterdam, NLD

      Marc Lhermitte

      Partner, EY Consulting, Global Lead – FDI & Attractiveness

      Fascinated by the complex interactions between companies, people and the geographies they live in.

       

      EY refers to the global organization, and may refer to one or more, of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients.