EY’s Attractiveness program highlights the FDI attractiveness of markets across the globe – helping public sector and business leaders to make economically sound strategy and policy decisions.
EY Attractiveness reports
EY's Attractiveness program focuses on insights derived from understanding growth from a foreign direct investment (FDI) perspective into countries and regions across the globe. The surveys use custom-designed methodology and explore both developed and emerging markets. The program helps public sector and business leaders to make economically sound strategy and policy decisions — and ultimately helps us to build a better working world.
Foreign investment into Africa recovered in 2017, in line with stronger overall economic growth. (October 2018)
Amid Brexit, one way Europe can stay attractive to investors is by fixing digital skills shortages, according to our Attractiveness Survey. (December 2018)
2017 was the Nordics' most successful FDI year to date, and growth outperformed Europe’s for the second straight year. (August 2018)
Reports by country
With the UK still ahead despite Brexit, Austria saw a decline in foreign direct investment in 2017. (June 2018)
France’s attractiveness to foreign investors recovered significantly in 2017 and the start of 2018 and it regained its place among Europe’s FDI leaders. (June 2018)
France Industrial investors
The 2018 France Industrial Attractiveness Survey report is an overview of foreign investors’ perception of the industry in France, a mixture of trust and reticence.
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Foreign investments in Germany rose to record levels in 2017, but the UK stayed ahead in the tables. (June 2018)
Despite a slight decline, three out of four investors still believe Malta remains attractive to their business. (October 2018)
Portugal's economy grew in 2017, with its solid international trade and FDI performance among Europe’s best. (June 2018)
Foreign investors put up capital in 238 projects in Russia in 2017 – a record since the survey launched in 2010. (May 2018)
Scotland set a new record for FDI projects in 2017 for the third consecutive year, with a 7% increase on 2016. (June 2018)
The UK remained Europe’s number one FDI destination in 2017, despite Brexit and technological change. (June 2018)
United Kingdom Financial Services Investors
While the UK still took most of Europe’s FS inward investment in 2017, its projects declined 26%, as total European FS investment grew 13%. (June 2018)