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The company’s existing data management framework had several opportunities for improvement. Different parts of the business and different geographic locations were using disparate systems for customer record management, operational records, and other business data. In the absence of a common data framework, there was no uniform way to collect and analyze data from different parts of the business.
Because of lack of an integrated data management framework, the company’s leaders relied heavily on intuitive decision-making. This could potentially cause future problems as the company expanded its geographical reach. Thus, to make informed decisions, the organization’s leaders needed a formal data-driven decision-making framework.