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GenAI: reimagining financial services


What EY can do for you

EY teams help enable the world’s leading financial services firms to ask the big questions, define strategies to align GenAI capabilities with company value drivers and execute the strategy to capture the value opportunity. Our multidisciplinary teams can look across the business, data and AI, technology, risk, and privacy disciplines to help craft new strategic direction, build and scale AI centers of excellence to enable AI use cases, develop robust governance frameworks, and deploy new operating models across people, process and technology. Whether you are looking to improve customer engagement or enhance knowledge management for the workforce, we can help transform your business while balancing risk and reward.



EY GenAI services

GenAI in financial services is a step change to enable organizations to reimagine their business processes.


Generative AI (GenAI) is revolutionary. For financial services firms, transforming the business means both understanding and acting, while carefully managing the risks. Value creation from GenAI will come not only from cutting-edge technology but from a data culture that invests in foundational capabilities and develops a framework for risk management. Successful initiatives will manifest from a combination of industry domain expertise and a culture of innovation that envisions new ways of doing business through the convergence of GenAI and other next-generation technologies.

Generative AI might just be the transformative moment that changes everything

While AI has been widely used in financial services firms, GenAI stands poised to redefine the future of financial services from front to back office. As such, financial services firms must ensure their governance frameworks are aligned to the new risks that emerge from AI use cases being implemented throughout the enterprise fabric. Implementing GenAI requires heightened board-level attention to issues of ethics, trust and bias, along with renewed vigor for cybersecurity and data integrity.




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A unifying platform that unifies human capabilities and artificial intelligence to help you confidently adopt AI.

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Reimagining the future of banking with agentic AI

Firms must mitigate risks and overcome operational challenges to unlock agentic AI’s transformational potential.


Our financial sectors


Our latest thinking

Responsible AI

Addressing AI bias: a human-centric approach to fairness

Remediating AI bias is essential for fostering responsible AI development and driving equitable outcomes. Read our report to learn more.

How to embrace AI in risk management

Discover how the rise of GenAI promises both unprecedented opportunities and new challenges for risk management.

Responsible AI means finding the balance between risk and reward

Understand the key challenges, potential risks, and strategies for adopting AI responsibly with these practical guidelines

GenAI for software modernization: upgrading legacy systems

Generative AI is emerging as a game changer for mainframe modernization. Learn more.

    Risk and regulatory

    Reimagining risk: how AI is transforming commercial insurance

    Amid escalating threats, businesses require advanced risk management, but outdated carrier methods often leave them underprotected. Read more.

    GenAI unleashed: the future of risk and compliance in FS

    In this webcast, panelists will explore and define how financial services institutions can leverage GenAI tech to enhance compliance and manage risks.

    How to navigate global trends in Artificial Intelligence regulation

    Learn why the AI regulatory approach of eight global jurisdictions have a vital role to play in the development of rules for the use of AI.

      Strategy and transformation

      The age of autonomous technologies in insurance: separating myth from reality

      Discover how autonomous frontier technologies, like agentic AI, driverless vehicles, and humanoid robotics, are poised to transform the insurance industry.

      Become the commercial insurance producer of the future

      GenAI reshapes insurance with faster services, a focus on broker expertise, new products and industry consolidation due to regulatory changes. Read more.

      How to revolutionize the insurance value chain with generative AI 

      Prioritizing the right use cases and establishing key capabilities will promote innovation and efficiency across the value chain. Learn more.

      Five priorities for winning with GenAI in wealth and asset management

      Wealth and asset managers have the opportunity to reimagine their business models and transform their operations with GenAI.

      Mike Lee + 2

      Financial services CIOs – building GenAI at scale while managing risk

      Financial services CIOs have a unique opportunity to lead the GenAI conversation and transform the enterprise.

      How evolution of AI in testing can become a revolution

      Use of AI in testing will move from enabler to transformer over the next five years. Learn more.

        Workforce transformation

        GenAI in financial services: delivering the workforce promise

        In this webcast, panelists discuss strategies to optimize the return on GenAI investments through effective workforce development and change management.

        How organizations can stop skyrocketing AI use from fueling anxiety

        Artificial intelligence (AI) is here to stay, but concerns remain over job security and regulation. Learning how to use AI responsibly will lower anxiety.

        Five priorities for harnessing the power of GenAI in banking

        For banks with the right strategy, talent and technology, GenAI can transform operations and help reimagine future business models. Learn more.

        The transformation imperative: generative AI in wealth and asset management

        Wealth and asset management must focus on foundational areas as they embed generative AI into core business operations and drive transformative change.

          The Gen AI team


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