Yvon Bock

EY World Entrepreneur Of The Year™ Class of 2024, Singapore
Founder and CEO of Hegen Pte Ltd.

Share the joy of Yvon Bock’s winning moment at Entrepreneur Of The Year™ Singapore.

Yvon Bock empowers mothers in their breastfeeding and parenthood journey.

As a working mother who breastfed for a decade, Yvon Bock understands the challenges that come with balancing work and raising children. She established Hegen in 2015 to enhance and create a positive breastfeeding journey for parents. She wanted to modernize a feeding system that advocates breastfeeding; protects the integrity of breast milk; and simplifies the way mothers express, store and feed.

As a global brand thoughtfully designed by a mother for mothers, Hegen champions sustainability through innovative, practical and high-quality breastfeeding products. These products can be easily converted and repurposed to meet a child’s evolving needs, extending the product lifespan beyond the bottle. The ergonomically shaped bottles are modular, multifunctional and designed with patented no-screw-thread closures for easy handling and assembling. Hegen is currently available in 24 international markets, and Yvon’s goal is to serve 100 million mothers globally.

Yvon strives to provide gold-standard perinatal lactation support to parents and babies through education and consultation services via the Hegen Lactation Centre. Her steadfast dedication to the empowerment of working mothers eventually led her to become an International Board-Certified Lactation Consultant. She is also a member of the Alliance for Family and Marriage, an organization under the Singapore Ministry of Social and Family Development that empowers and supports families at different stages of life.

In the face of adversity, I choose to embrace fear and self-doubt by practicing iteration over perfection, transforming challenges into opportunities for innovation and growth.