Attractiveness surveys

EY Attractiveness Surveys provide valuable insights to help you navigate the complexities of foreign investment and unlock its potential.

Featured thinking

Why foreign investment in Europe is resilient amid global uncertainty

Julie Teigland 17 Jun 2025
DLR Train in Canary Wharf, London, UK
DLR Train in Canary Wharf, London, UK

Why foreign investment in Europe is resilient amid global uncertainty

Foreign direct investment in Europe: trends, outlook, data and insights from the EY European Attractiveness Survey 2026. Find out more.
17 Jun 2025 | Julie Teigland
Aerial view of the freight shipping transport system two cargo ship container

Six key trends shaping UK-US bilateral investment

Explore UK‑US investment trends, private equity, M&A and sector insights shaping the transatlantic corridor. Find out more.
6 July 2026 | Bridget Walsh

About the EY Attractiveness program

By examining the attractiveness of a particular region or country as an investment destination, the EY Attractiveness surveys are designed to help businesses make investment decisions and governments remove barriers to growth.

A two-step methodology analyzes both the reality and perception of FDI in the country or region. Findings are based on the views of representative panels of international and local opinion leaders and decision-makers.

The program has a 25-year legacy and has produced in-depth studies for Europe, a large number of European countries, Africa, the Mediterranean region, India, Japan, South America, Turkey and Kazakhstan.

Additional geographic perspectives

One of the key drivers of growth is a country or region’s ability to attract investment. EY’s unique collection of country and region reports provide companies and governments with reliable insight to shape economically sound strategy and policy decisions to drive growth and investment.

Our team

Bridget Walsh

EY EMEIA Area Managing Partner
Transformational leader. Focused on helping to provide the best of EY teams to clients. Driving business results and operational strength, increasingly through an innovation and AI lens.
London, United Kingdom

Marc Lhermitte

Partner, EY Consulting, Global Lead – FDI & Attractiveness
Fascinated by the complex interactions between companies, people and the geographies they live in.
Toulouse, France

EY refers to the global organization, and may refer to one or more, of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients.