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One CFO in a customer-facing industry spoke about trying to respect the price fatigue in the market while balancing the reality of higher costs. “If you take more price, you’re losing volume,” he said. “We should be thoughtful about whether these are sustainable adjustments or temporary. Tariffs are inflationary, and consumers will have to pay; it’s a question of when.” Another CFO in the IT sector added: “Things are reasonably steady now, but when you add this with interest rates and inflation, it’s lots of uncertainty for customers.”
With regard to local production, one CFO for a manufacturer discussed optimizing its local assets while trying to avoid the potential fallout from tariffs. “We’re trying our best not to erect new walls and rooftops,” he said. “Our changes recognize there’s a better use of that facility in a tariffed world, given the volume.”
On geopolitics, Rickert McCaffrey urged executives to take a scenario-based approach to deal with uncertainty on tariffs. “What we’re hearing from clients is they are taking action to increase agility,” she said. “Not just productivity and growth, but also agility in supply chains and financing.” She sees four potential scenarios worth debating: