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Now is the time to prepare.
Cookies have been foundational enablers for digital experiences since the dawn of the internet.
However, users are demanding greater privacy and advertising needs to evolve to meet those demands.
Businesses can be better prepared to build their audience by understanding which advertising and marketing channels will be affected by the deprecation and updating their advertising strategy now.
“With third-party cookies, the industry was complacent. Now, there’s more at stake with the shift to first-party data.”
The team
Janet Balis
EY Americas Marketing Practice Leader
Transformation leader in media and marketing. Innovator. Digital native. Change agent. Passionate advocate for women and gender parity. Influencer. Mother.
New York, USA
Joel Wright
Senior Manager, Technology Consulting, Ernst & Young LLP
Experienced digital leader. Customer advocate. Creative problem solver. Passionate about providing results. Proud father of three. Avid supporter of Wolverhampton Wanderers FC. Breakfast enthusiast.
Austin, USA
Cecilie Burleson
Manager, Technology Consulting, Ernst & Young LLP
Digital marketer. Passionate about advertising technology. Mother of an adoring toddler. Fitness enthusiast often found exploring the Pacific Northwest.
Seattle, USA
