Where should insurers invest to mitigate financial leakage?
Carriers have recently focused their investments in six key areas to achieve more successful claims outcomes and reduce financial leakage. These include:
1. More strategic approaches to prevent litigation
Insurance carriers are increasingly focusing on early resolution efforts that aim to address claims before they escalate into costly legal battles. By fostering a culture that prioritizes closing claims over a process-oriented approach, insurers can streamline operations and reduce litigation costs. This includes considering defense costs during negotiations for more aggressive pre-litigation settlements on appropriate cases.
2. Modernizing the segmentation model
Insurers are pulling back from escalating claims to a new adjuster when a suit is filed toward more exposure ownership. Additionally, in the current data-rich environment, insurers are moving away from traditional segmentation points (financial exposure, attorney representation, etc.) toward considering the specific characteristics of each case to align the most complex claims with the resources best equipped to effectively resolve them.
3. Quality assurance and performance management
Carriers are placing increased emphasis on aligning measures of success with their overall P&C business objectives, focusing on efficiency, outcomes, productivity and experiences. This includes refreshed metrics and a new quality assurance approach centered on open claims, indemnity outcomes, negotiation and evaluation accuracy vs. process adherence.
4. Reimagining the role of the supervisor
Carriers are reimagining the claims management supervisor role to foster a more strategic and proactive approach. Supervisors are now expected to engage in open-file practices, providing real-time feedback before adverse outcomes occur. This proactive stance enables targeted training and quality assurance so that claims are handled effectively from the outset. There’s also a growing emphasis on establishing formal feedback processes for pre-litigation adjusters on escalated claims so they can review the eventual outcome of litigation on claims they initially managed.
5. Defense counsel sourcing, assignment and incentivization
The sourcing, assignment and incentivization of defense counsel are critical components of the claims litigation process. Insurers are developing incentive structures based on outcomes to align the right firm with the right case. This strategic approach not only enhances the quality of legal representation but also streamlines the overall litigation process. Additionally, the internal counsel operating model is being refined to support these efforts so in-house teams are equipped to manage complex cases effectively.
6. Optimizing the P&C claim workflow
Insurers are re-emphasizing a culture of critical thinking to enhance decision-making processes, instead of relying on case evaluation technology that can increase avoidable litigation. The balance between voice-to-voice interactions and digital communications is being carefully considered because both play a role in effective claims management. Furthermore, settling claims prior to defense counsel assignment is becoming more formalized and a priority, allowing insurers to resolve disputes more efficiently and reduce overall litigation costs.
Insurance industry outlook
While the insurance industry is experiencing more adversarial societal views, especially with younger generations, and more extensive regulation, we see positive developments on the horizon, including: