Optimize your marketing strategy to realize more value and increase revenue

Marketing leaders are under relentless pressure to provide impactful customer experiences at the speed of light, often with fewer resources and rising operational costs. Fragmented systems disconnected workflows and outdated technologies leave organizations struggling to meet shifting consumer demands. The underlying cause is often underutilized investments, inefficiencies and missed opportunities to engage customers effectively, stifling both growth and innovation.

Organizations struggle connecting their marketing activities with sales revenue.  Contributing factors often are:

• Misaligned and underutilized technology: marketing investments that fall short due to low adoption rates and misaligned tools and fail to deliver growth
• Fragmented teams and systems: disconnected resources and technologies that disrupt workflows and obstruct a unified view of customer interactions
• Legacy constraints: outdated systems and processes are unable to keep pace with today’s fast-moving marketing landscape, reducing competitive advantage

Drive marketing success faster with Marketing Strategy and Optimization 

The EY-Adobe Alliance Marketing Strategy and Optimization solution helps marketing and digital leaders to overcome common modern marketing obstacles with a structured, future-ready framework provided by experienced professionals, who understand your business. Designed to deliver speed to value, our approach improves marketing capabilities, aligns technology with business objectives and enables seamless customer experiences.

We can help you:

• Assess and transform marketing operations: A thorough evaluation of your existing marketing capabilities and MarTech stack to align your vision with tangible growth opportunities.
• Improve the ROI of your Adobe ecosystem: Leverage EY team’s deep business experience to improve the impact of Adobe’s market-leading technology for your specific challenges. We help you assess integration potential, streamline implementation, and develop a prioritized roadmap to unlock greater efficiency and help increase the ROI from your Adobe investment.
• Customize your marketing transformation journey: Compare and score platform options against tailored requirements for informed decision-making, tailored to your business needs.
• Implement with impact: We work closely with clients to develop a tailored approach for helping implement Adobe solutions that seamlessly integrate with existing marketing operations. This improves customer experiences, helps enable personalization at scale, and improves marketing performance to drive measurable business results.