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How to improve your pricing model and boost sales force effectiveness

In this webcast, we will discuss ways to embrace an agile, integrated pricing strategy that drives value and helps your sales force become more effective in implementing pricing amid economic uncertainty.

Pricing needs to be more than a one-off, isolated decision. Companies need to look at pricing as part of their overall growth strategy, better understand how to implement pricing decisions and monitor the impact those decisions have on volume. An agile and disciplined pricing strategy, coupled with an incentivized sales force that can provide greater transparency in the marketplace, can help companies adjust quickly to changing market dynamics.


  • Michael Anders, Principal, Commercial Strategy, EY-Parthenon, Ernst & Young LLP
  • Gregory Daco, EY-Parthenon Chief Economist, Strategy and Transactions, Ernst & Young LLP
  • Brittany Easley, Senior Vice President, Strategic Pricing and Growth, Advance Auto Parts
  • Jef Rogers, Managing Director, Value Creation, Gryphon Investors


  • Susan Lee, EY-Parthenon Americas Commercial Strategy Leader, Ernst & Young LLP

Topics to be discussed include:

  • How to set a clear pricing strategy, aligned with the company’s strategic goals
  • Understanding and monitoring price realization
  • Defining the organizational capabilities and systems needed for an agile pricing model
  • Arming the sales force with knowledge and incentives to execute the pricing strategy


CPE credits: 1.0


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